Tweet You use "visits with Conversions"?

You use Google Analytics to track the success of your Web site? If so, great, you are already a good job.

You use goals in Google Analytics? If so, you do a fantastic job (if no, click to read the instructions on how to implement).

Objectives are important because they help you to track conversions on your site. A conversion can be anything, for example:

1. To subscribe to your RSS feed


2. Become a member of your site.


3. Sale of a product.


4. Visiting your page "about".

It is an important measure of the quality of your traffic.

Now, you use "Visits with Conversions" segment when you look at your traffic statistics? If so, five!

If not, still great that I'll show you how this can improve your business.

Your typical Google Analytics dashboard might look like this now.

Normal dashboard GA

Much you would say, the site is doing well, it even received additional traffic recently.

Lets now on segments on top right of your dashboard and select "visits with Conversions".

Look at how the wealth of information takes place.

Visits with conversions are important

You can see that, while this site receives lots of daily traffic, real traffic that converts is only a tiny bit of it.

Why is it important?

If you spend time or money to get traffic on the site, this means that you could be waste of time and money for non-converting traffic.

To find out how, from here you can go to the movement of the sources and find access points which send traffic that converts (so you can increase your relationship with them) and the sources that send "useless" traffic (cut them).

Or you can access data from key words which show that organic and paid keywords are really worth your efforts.

Also, see the table above again. You can see clearly how to convert visitors are more likely to engage with your site (6.94 pages by visits vs 2.51 site average, only 10% bounce rate and 10 minutes time on the site, compared with only 3 minutes average site).

This can help you identify the good vs bad traffic even if you do not all objectives to implement.  Simply, sort your data by these stats and look very engaging tours.

If you could choose one thing the following to your site would it not?

(a) tons of traffic

(b) tons of backlinks

(c) tonnes of high ranking keywords

(d) tonnes of conversions

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